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A beta test of Ads for Adobe PDF Powered by Yahoo opened for publishers, offering placement and tracking of contextual ads alongside Portable Document Format content.

DF has been an appealing format due to its ability to preserve the look and feel of a document, while providing it to others in an easily accessible way. The free Adobe Reader became a fixture on computer desktops as adoption of PDF increased.

Yahoo has managed to score a significant win by beating ad competitors like Google and Microsoft to the opportunity to mine the PDF space for advertising revenue. Adobe and Yahoo announced the new program for delivering dynamic contextual ads in PDFs this morning.

The opt-in program pulls ads from Yahoo's network to place in a panel next to the PDF content. Each time the PDF is opened, the ads will be refreshed to keep timely and relevant ones in place.

Publishers gain the ability to track their ad performance in the PDFs. Yahoo Publisher Network senior VP Todd Teresi called this a "previously untapped opportunity" for advertisers to gain exposure, and publishers to derive revenue from these documents.

The program picked up some big name participants for this initial beta. CondeNast's Wired, IDG InfoWorld, and Reed Elsevier were among those named in a statement from Adobe.

To participate, publishers register and then upload their PDFs so the ad functionality can be enabled for the document. After that has been completed, the publisher distributes the PDF as usual.

InfoWorld's participation is of particular interest. The long-time trade journal scrapped its print magazine in opting for an online-only, ad-supported presence. If profitable, we expect to see other print publishers express interest in trying out the program.

Another interesting possibility comes to mind with the PDF advertising. The hot Amazon Kindle electronic book reader has the capability to pick up PDF content, a feature Amazon currently lists as being experimental in its ability to convert them for readability.

If Amazon works out PDF conversions, the EVDO network supporting wireless content delivery to Kindle could work as a conduit for the PDF ad program too. Since Amazon has its own interest in delivering ads, there could be issues with this idea, however.

Source: WebProNews

Labels: Ad Service, Adsense, Adwords, Google, PDF, Yahoo

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Gokul Rajaram, a high-ranking Google product manager who helped launch one of the search giant’s most profitable ventures has left to start his own company.

“I’ve been having the itch to do something entrepreneurial for awhile now,” says Rajaram, 33, known by Googlers as one of the “godfathers of AdSense.” “I’m in my early 30s and I have some experience and financial security, so the time felt right.”

“I have some ideas on the consumer Internet side,” he adds. “I’m still trying to flesh that out in the next few weeks. Right now, I’m just trying to get used to not going to work.”

Rajaram, who left Google on Nov. 2., says he’s also interested in pursuing journalism or writing.
Whatever venture he pursues, he has the blessings of top Google (GOOG) brass Eric Schmidt and Sergey Brin. Product management vice president Susan Wojcicki honored him with a large plaque signed by a few hundred Googlers at his farewell party at the Googleplex in Mountain View, Calif., two weeks ago.

When Rajaram joined the company in January 2003, Brin and Wojcicki were cooking up an idea to sell advertising space to run relevant ads on publishers’ websites. They saw huge growth potential for AdSense based on the early success the year before of AdWords, which allows advertisers to bid for prime real estate on Google’s site whenever a person performs keyword searches.

AdSense has revolutionized web publishing by turning blogs and content sites into profitable businesses. In the third quarter, Google generated $1.45 billion from AdSense, a third of its revenue.

“It was a high level concept back then,” Rajaram says. “Google had already understood how to match keywords with URLs, so the next step was building a matching algorithm and create an advertising system around it. Sergey had a mandate to launch it in June 2003. So we had less than six months.”

Rajaram considered staying on to handle the integration of DoubleClick, the display-advertising network that Google announced in April it was acquiring for $3.1 billion. But he says he misses working on a small team and he hopes to recreate the startup environment when he launches his own company. “When we started AdSense, it was just me and four engineers,” Rajaram says. “The night before we launched, Sergey spent five hours with me testing the system and pointing out bugs.”

Rajaram joins a number of top Googlers who have departed recently, including former e-commerce director Benjamin Ling and ex-YouTube CFO Gideon Yu who both joined Facebook.

Labels: Adsense, Google, Rajaram

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Announcement : I have been quoted in the Outlook Money magazine by Anagh pal in his article "Blog Your Way To the Bank" :) An online version of the article is available at How to make money from blogs .

The article is definitely very useful for people who would like to make money from their blog and probably the monetary aspect of blogging would motivate more people to get onto the blogosphere. While it does not cover the technical intricacies of blogging ( this is something beyond the scope of the article actually ) and making money from blog it definitely provides specific pointers to blogging enthusiasts on how they can moentize their blog.

It always feels great to have been quoted on a Magazine like Outlook Money and it feels all the more special when you see that the other people quoted on the article are pro-bloggers of the stature of Kiruba Shankar, Saakshi Juneja, Aaman Lamba, Gautam Ghosh and Amit Agarwal. I am no way a match for any of them when it comes to blogging and is often blamed by my readers for being so irregular with my posts. Besides, I don't even blog on my own domain - I have Gautam and Amit with me on this :P ( tip for new blogger: if you are serious about blogging it is advisale you get your own domain )

This blog was definitely not set up for making money but more to share ideas on SEO and Internet marketing with fellow marketers and web marketing enthusiasts. However, a trickling Adsense revenue does no harm ;)

On a closing note, I must say it is really positive signal to see frontline financial magazines like Outlook Money to have considered blogging as a serious money making opportunity. This type of efforts would definitely get more people online and also motivate people to venture into online money making options with more seriousness.

Labels: Aaman Lamba, amit agarwal, Blog, Blogging, goutam ghosh, kiruba shankar, money, Outlook Money, saakshi juneja

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