Knol - Wikipedia Replacement from Google ?  

Friday, July 25, 2008
               
Google finally launched Knol on July 23rd after a long testing period. Knol is a Google product that would allow users to create pages of knowledge on any topic they choose. This is very similar to Wikipedia though not exactly like Wikipedia. the difference is that Knol is a moderated form of Wikipedia.

In Wikipedia people can collaborate their knowledge on a particular topic which is great. However, this is also one of the weaknesses of wikipedia as it leaves a scope for factual errors or vandalized data. In Knol when a new page is created it is set to "moderated collaboration" by default and allows people to contribute to the article, however the updates can go live only after they are moderated/ approved by the original author of the article.

As with all other Google products, Knol is extremely easy to use and yes, it has got options to integrate adsense too. the author can also control sharing licenses, collaboration rights, invite reviewers and do similar functions.

Another major difference between Knol and Wikipedia would be Knol being very focussed about the authors. The authors for each Knol is clearly mentioned on the top right of the page and Google believes that whio writes a Knol is definitely going to be a major factor.

They are doing this by inviting authors to "Verify Name" using a button under their picture. Verification can be done through cell phone, as Google can match names to mobile phone records, apparently. Do this, and you get a PIN code sent to your phone to complete the process. Though this method is not yet working with Verizon and AT & T subscribers.

There is an alternative verification process which is through Credit card information. Now that is another crucial data about yourself that you are giving to Google - as if they didn't already had enough. The verification system works only for US users at this point.

Another point of difference between Knol and Wikipedia is that there can be numerous Knols on the same topic whereas Wikipedia will always have a single entry on one topic.

Also, though Google mentioned that the Kol pages would not enjoy the authority of Google's core domain and they will be ranked based on PageRank and the number of luinks pointing to them, its just two days now and Knol pages are already showing up on certain fairly competitive keywords. Try search any of the terms how to backpack, facial cosmetic enhancement. Though some of them have already acqired good number of links there are other knol pages that are on Google without much of link support which indicates that Knol is already enjoying some authority domain status. We are yet to see how Google treats Knol pages moving forward and it is also to be seen whether with the growth of Knol if the dominance of wikipedia in Google SERP comes to an end.

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posted by seo-kolkata at 6:01 PM, | 4 comments

Facebook Song With Lyrics - Enjoy!  

Monday, July 14, 2008
               
Enjoy the Facebook song. The Facebook song lyrics is shown in subtitle so you can sing along.

This Facebook song is actually a parody of Billy Joel's "We Didn't Start the Fire"
and the lyrics are really funny !

Btw, is Facebook,com is actually becoming too much of a craze ?





This is referred to as Facebook Anthem.

While there are a bunch of facebook songs on YouTube, this one seems to be by far the most popular with 4,332,625 views.

The next most popular Facebook,com song is the one below with 1,700,296 views. However, this song does not have the lyrics in subtitle.





Enjoy !

Related Posts:
Facebook Launches Vanity URL
Facebook Sacrifices Burger King Application

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posted by seo-kolkata at 12:19 PM, | 3 comments

Matt Cutts Ranks #1 for Buy Cheap Viagra Online  

Wednesday, July 09, 2008
               
Another mess up by our beloved Google, Matt Cutts Blog shows up as #1 for a search on Buy Cheap Viagra Online.




Click Image to enlarge

What's wrong Google ?

Time to think more about Google Algo..

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posted by seo-kolkata at 6:32 PM, | 2 comments

Google Starts Indexing Flash - Aftrethoughts  

Tuesday, July 08, 2008
               

I have been thinking about Google's recent announcement of their flash indexing capabilities. these are just some after thoughts on Google’s recent announcement of the Flash indexing and how it would effect SEO.

This document is made with the assumption that the readers are already aware of the recent announcement Google did about their capacity to index flash (http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html ).

1) In regards to content derived from external source such as a Flash file loading content from XML or loading an HTML file – This would not hinder Google’s capability to index the flash file or the content, however, the flash file would be evaluated by Google sans the content.

Now this leaves a scope for the content to get indexed separately.

If the content is in XML format ( as most flash only sites prefer to use) the problem would be that XML has no given semantic structure and any XML found will not have any meaning unless it's loaded, parsed, interpreted and displayed by executing the SWF. It could just be a config file or may be some proper text and it would often be useless to the users unless parsed properly.

2) Adobe mentions that they have provided Google and Yahoo with a player that can execute Flash somewhat similar to a human being. A significant percentage of Flash sites for various reasons use a bootstrap SWF which loads the main SWF. Given the fact that this new player allows Google to execute Flash, it should not be an issue , however , a search of “loading filetype:swf” in Google tells a different story.
There are numerous Flash sites that execute a SWF to reach the actual SWF with content. This means you will se no content at all except perhaps "Loading...”

3) Google has mentioned
“In addition to finding and indexing the textual content in Flash files, we're also discovering URLs that appear in Flash files, and feeding them into our crawling pipeline—just like we do with URLs that appear in non-Flash web pages.” –

So ideally it should not be a problem to have a flash navigation as long as it is text.

4) In most flash websites when you click on links new page loads but the URL doesn’t change. Armed with the new technology provided by Adobe Google can now follow the links and index the content on all the pages in the flash site, however, if the URL doesn’t change Google would consider the entire content to belong to the same URL. This can lead to..

a. A site with different types of service offering would have content for all of them in different pages but Google would see them as all in one page resulting in dilution of relevancy and keyword strength.

b. While searching for some keyword Google might show a search result with a snippet from the content in some internal page of the flash site, however, when the user clicks on the link the flash would load from the beginning ( home page) and the user would not be able to find the content he saw on the snippet. He will have to search through all the pages to find the content. So this defeats the purpose of serving content efficiently.


For the best user experience and higher conversion rates from search, Flash developers should be careful to avoid this situation by creating distinct URLs for each piece of content. This type of implementation would also helps the Flash site be more viral as well and it would be possible for users to share the same via email, Digg, Stumble upon and other content sharing platforms.

5) Google says
” Googlebot does not execute some types of JavaScript. So if your web page loads a Flash file via JavaScript, Google may not be aware of that Flash file, in which case it will not be indexed."”
SWFObject, one of the common methods to embed flash also runs using JavaScript, does flash loaded using SWFObject gets indexed?


7) Looking back, we often created HTML alternative of Flash websites for search engines – will these be considered as duplicate content in the changed scenario?

These are just a few questions and thoughts that we need to think about and probably some of them will get clearer with time. Share your views on these and any other points that you might like to add.

Related Posts:
Google Enhances Flash Indexing

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posted by seo-kolkata at 6:56 PM, | 0 comments