SEO Kolkata - Experienced SEO Consultant India, Kolkata

Microsoft CEO Steve Ballmer sent an email to the employees confirming the launch of Bing.com and it clearly portrayed their seriousness towards the business. Ballmer in his email mentioned that Bing.com, the new search engine from Microsoft is an extremely crucial step forward for MS in redefining search and expanding their share of the online advertising market.

In fact Microsoft is positioning Bing.com top be more than a search engine. They are calling it the decision engine. To quote Ballmer on this..

"With Bing, our goal is to do more than just make it easier for people to find information. Today, we’re delivering a powerful set of tools that will enable people to make faster, more informed decisions.

In short, Bing is a decision engine that goes beyond what people have come to think of as search—and what our competitors offer today."

At present this search engine is available only to the Microsoft employees and from next week on it would be made public at Bing.com, till then you might like watching this video that shows Bing in action.

As with most major search engine launch a buzz has again started on the question if Bing is going to be the Google killer ? I think it is too early to comment or speculate on this because we haven't yet seen the new engine in action.

With Google's personalized search catching up and their extensive coverage of local search I think one of the main challenges that Bing would face ( if they plan to be a Google replacement) is in regards to local and personalized searches.

Labels: Bing.com. search engine, Google killer, Microsoft, Steve ballmer

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We always talk about Google and how much traffic Google search can drive to our website but how much time do we spend on thinking how we can use the various other Google channels to drive traffic? Besides the web search Google provides various other search channels that can drive an equal amount of traffic and one such highly potent traffic driver is YouTube.

Trust me YouTube can drive enough traffic to your site to get your servers to crash. Many of us post videos to YouTube but never bother to optimize them and some of us don't even care to add videos to YouTube.

Take my words for it, if you know how to optimize for YouTube it can be a great source for good traffic. In this article we will look at some tips for optimizing for You Tube.

a) Use a proper Title for the video. Do a little keyword research before you write the title, make sure it makes sense and yet contains the keywords. Make it Short and Crisp.

b) Write a Description that is actually descriptive. Keep in mind that search engine's can't read video content, so this description would help it understand the video.

c) Use the word "Video" in Title and Description. People often search for keywords with the word "video" as a suffix

d)Do not disable comments. Enable all the features like video responses, ratings, embedding, syndication etc to encourage community participation. Reply to comments if applicable

e)Add applicable tags for the video

f) Add a link to your website in the description

g) Make sure you mention your link in the video at the end of the show, particularly if it is a teaser

h)Embed the video in external websites wherever applicable

i) Add a few links from external websites to the video page with suitable keyword anchor text

Why Should You Do All These ?

a) Traffic from YouTube

b) With the Universal Search being adopted by all major engines, if you can optimize your video properly it might rank for competitive keyword. Now think what does that mean ? It means you will basically have an image/video placement on Google ( because Google displays video thumbnails in SERP ) or your target keywords while your competitors would have the normal listing and we all know how much more attractive images can be compared to those stale text search results.

Here is an example...

Labels: optimization, search engine optimization, Video, YouTube

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Building links is a crucial part of any SEO campaign. Most of us understand it and spend considerable time on improving our back link portfolio. There are various techniques to get free back links that I have discussed before but what I plan to discuss in this post is how we can use Google to help find related links for a website.

There are a lot of tools in the market that helps us to find prospective link sources and some of them do more than that by providing other related information. What we often tend to overlook is most of these tools are actually using Google to find the information that they serve. If you are really pro about using Google you can easily find similar results even without using any such tool.

For example, try searching intitle:directory "seo" in Google - you will easily get a list SEO related directories. What this query basically tells Google is to find webpages that contains the word "SEO" and has the word "Directory" in page title.

If you are familiar with the advanced parameter in Google search you can easily frame hundreds of such queries that can help you find various link building opportunities.

For those of you who are not so familiar with this type of Google tricks, this LinkSearch tool can actualy bail you out. Not just that it can probably give you some new thought process on building links ( Have you ever thought that guest blogging can be an effective way to increase your link counts ? )

* Sorry for my Google biasness, you can use most of these queries in other search engines as well to find link partners.

Related Post:
How to Get Links For Free
13 Ways to Power Search Using Google

Labels: Google, Google search tricks, link bait, link building, link love

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