SEO Kolkata - Experienced SEO Consultant India, Kolkata

This is actually an extension to my last post on CPA networks. While CPA networks are great for advertisers they are also a great source of revenue for publishers. Many bloggers make substantial money from these.

Typical to affiliate marketing systems, CPA networks pay a percentage commission based on the qualifying action. If you search the Internet you can easily find 100s of CPA networks, however, here is a small but powerful list of CPA networks that I found and decided to post here for my blogger friends, in case they would like to make some money out of it.

List of CPA Networks ( also includes Poker & Dining CPA networks )

Here is also another big list of CPA networks that you can refer to.

In case you guys have already registered with any CPA network or would like to have a one-on-one chat with any of the CPA network representatives, most of them do share their IM details on the site.In addition this site provides AIM id for all the popular CPA network representatives.

Labels: CPA networks

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Internet marketing includes a lot of different types of activities, it is not just SEO, not just PPC or display banners; a proper Internet marketing strategy would in most cases involve a strategic mix of the various avenues through which a product or service can be promoted on the Internet.
These days we often see companies and individuals coming up as "SEO specialists" or "PPC consultants" while they are definitely good for businesses that have limited budgets and are looking to work on any one of these aspects, what about the businesses that needs a more comprehensive Internet marketing plan ?

I think the only answer for such clients is to go to a dedicated online media agency that can offer all the services right from web design to seo, PPC, SMO, display advertising, CPA networks together under one roof.

There are many such agencies offering the services, however, while working with agencies it is important from the client's aspect to ensure how the agencies work would contribute to its top line and PPC and CPA ad networks are probably the most effectively measured options for this.

In UK, I am aware of this company, Status Media who actually offers all digital marketing services but specializes in working with CPA advertising networks and that has been one of the key reasons for their success. CPA ( Cost Per Acquisition ) ads are extremely effective for clients because they pay only for the leads they obtain and they don't need to bear the additional cost of marketing that has not yielded any results.

Google did start offering a PPA ( Pay per Action) service through their Adwords program in 2007 but after their integration with DoubleClick in 2008, they retired the program and instead launched a CPA option based on their Conversion optimiser and Google Affiliate Network.

SEO is definitely one of the most sustainable and profitable ways of Internet marketing in long run however, it often requires some initial investment. However, for those businesses that are looking for more cost sensitive option and relatively faster results PPC ads and CPA networks are probably the best option.

Labels: CPA Networkm CPA Ads, Google Pay per Action, PPA

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Google announced about its Caffeine update on 10th of this month through Google Webmaster Blog. The Caffeine update is "under the hood" at the moment and general users would not see much difference to the search results due to this.

This Google update is going to be the next generation architecture for Google web search and would push multiple dimensions of the search functionality including size of index, indexing speed, accuracy, comprehensiveness.

While Matt Cutts have somewhat underplayed the chances of any major change in ranking and defined it as "rearchitecting or rewriting how we index pages" SEO s have already started speculating on the impact of Caffeine update. The blog posts by Matt Cutts and also at Google Webmaster blog seems to echo the same factors - Size, Indexing speed, accuracy". As a derived conclusion from this I think most SEO s would be able to understand that..

How Caffeine Update Would Affect SEO

a) Size - Apparently means bigger Google index - more competition

b) Indexing Speed - Chances of getting content indexed faster thereby helping with ranking particulalrly for time sensitive content like news, scores etc. Real time search has been the buzz word in the search world recently and I wont be surprised if with this Caffeine update Google takes real time search to the next level.

c) Accuracy -some tweaks to the algo that would focus more on relevancy. To quote Matt Cutts, "Currently, even power users won’t notice much of a difference at all. This update is primarily under the hood: we’re rewriting the foundation of some of our infrastructure. But some of the search results do change,"

Matt also mentioned that the Caffeine update would be infrastructure wise roughly comparable to Big Daddy Update - so its gonna be a major change but it will be rolled out slowly so regular users wont see much difference, power users might notice a few.

Unlike its prior algo updates, Google this time launched a sandbox environment for testing the Caffeine update at http://www2.sandbox.google.com/ however, it seems to be down for maintenance at the moment. Google engineers have been actively seeking top level feedback from users in respect to the differences that they observe in the nature of search results at Google.com and the Caffeine sandbox.

You can check the video below where Mike from WebProNews interviews Matt on Caffeine update.

Labels: algo, algorithm, Caffeine, Google, matt Cutts

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As mentioned in my last blog post I was in Kolkata to attend the Kolkata Bloggers Meet 2009 and what an experience it was! It would be a big lie to say that it was only a bunch of geeks gathering to discuss some uber-tech stuff over a cup of coffee ( like many other blogger meet ups). Rather this blogger meet saw a super charged group of bloggers from various walks of life. There were amateurs, professional bloggers ( one of them had 17 blogs ) and even bloggers who blog just for themselves. It was a fantastic mix of newbies and blogging veterans who all came together to share their experience and thoughts.

On the speaker's list were Mr. Abhishek Rungta, Mr. Arun Agarwal, Vikas Kedia ( Video Conf.), Aji Isac and myself.

For me the evening offered much more that I expected. Besides getting a chance to interact in real with some of my long time virtual friends, I met with one of my childhood friends with whom I have lost contact for few years now. We didn’t have any clue that both of us have a common link – “blogging” - and that would bring us together after so many years.

The Bloggers Meet was formally opened with a cake cutting ceremony by the youngest blogger in Kolkata, Soham.

The introductory elevator pitch round was an opportunity for bloggers to promote their products / blogs and was ushered in with much enthusiasm. While none of them were “elevator pitch” in the true sense of the word no one seemed to complain and it set the mood of the evening pretty well.

The first presentation was by Mr. Abhishek Rungta about how blogs can contribute to the topline of your business and it as pretty well structured and presented with equal ease. It was nice to meet Mr. Rungta after our first interaction almost 2.5 years back and I was pleasantly surprised to see that he still remembers me.

Aji’s had some really good tips in his presentation and some wonderful statistics that were insightful and helped the audience understand what could be done further to enhance their blogs.

Vikas Kedia came on Video conference and had a discussion on whether we should allow search engines to index our content. While it is a much debatable topic, given the monopoly Google has established I couldn’t see any possibility of webmasters charging a premium from search engines to index their content.

Arun Agarwal was next in line with his presentation on Reputation management. This was probably the most exhaustive presentation of the evening and the audience received it well. While it was a little too long , the content was worth the time.

My presentation planned to cover three different yet related points – objectives of blogging, how to get traffic and how to make money from blogs. You can check the presentation below. Am also trying to get the video of the session and would post it here if I manage to get it.

Kolkata Bloggers Meet was a result of effort by a group of fellow bloggers from Kolkata ( Kamanashish, Saikat, Anirudh and Shimul ) and we cannot thank them enough for the initiative. Besides, it was really generous on Mr. Rungta’s part to offer a sponsorship on behalf of IndusNet Technologies – even the best of intentions doesn’t stand without proper financial support.

Photos from Kolkata Bloggers Meet 2009 - http://www.facebook.com/home.php?ref=home#/album.php?aid=128692&id=129612851702&ref=nf

Labels: kolkata, Kolkata Blogger Meet, SEO conference, SEO conference India, SEO Meet

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