Does Google Bend Their Rules for Brands ?
Saturday, November 13, 2010
There has always been a rumor that Google tends to offer some special privilege to the big brands - may it be in organic listings or paid search. While I have mostly been against such notion, today I found something which really surprised me.
We all know, the Google ad standards allow only 25 characters for the headline of an Adwords ad but see the ad copy below - ad ad by ESPN promoting live cricket streaming....
This headline has 30 characters - I tried inserting the same ad into one of my account and as usual Adwords would not allow me to write anything beyond 25 character in the field specific for ad headline.
Then how did ESPN get this?
Does Google bend their rules for big brands ?
We all know, the Google ad standards allow only 25 characters for the headline of an Adwords ad but see the ad copy below - ad ad by ESPN promoting live cricket streaming....
This headline has 30 characters - I tried inserting the same ad into one of my account and as usual Adwords would not allow me to write anything beyond 25 character in the field specific for ad headline.
Then how did ESPN get this?
Does Google bend their rules for big brands ?
Labels: ad copy, Brands, ESPN, Google Adwords
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